Testing The Muse
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test tubes by proggie (click image to see his flickr)
I want to test whether or not my product will actually sell. If there’s no market for the product, then there’s no use in developing it. I’ve come up with a simple plan partially based on chapter 10 of The 4 Hour Work Week.
To test my muse, I am going to do the following:
- Fully to develop my product but on paper. I want to intimately know my product so I can effectively sell it.
- Create a 1-3 page website with a sales letter. I’ll be split testing the sales letter to maximize results.
- Drive targeted traffic to my site. I’ll do this in 3 ways: a) submit articles to article databases (Ezine) b) use some Pay Per Click advertising with Google c) forum marketing – post on bodybuilding related forums.
- Monitor my results. I’ll track how many people click through to the buy page (I wont be collecting their info)
- If 2/100 choose to buy the product, then I’ll consider it a GO.
- Start developing the product. Redesign the website. Move forward.
Notes:
- I’ll run you through and describe each process as I come to them. For now this is the basic outline.
- You’ll see exactly what the bodybuilding and meditation product will be when I get the sales page up.
