In the resource box, I write something like this: “To download a free report please click here.”

They are taken to my sales page and hopefully enter in their email address to get the report. The free report is just something simple I whipped together on one subject related to my product. It took me 20 minutes to write.

In the newsletter, I give away useful information then make sure to link back to the sales page telling them to buy the product for more indepth info.

I’m slowly building a list so once the product is completed I’ll have many more people to sell it to.

The Definitive Guide To Google Adwords

Google Adwords is going to the primary way that I drive traffic to my test sites. It’s fast and ‘easy’ if you know what you’re doing. But of course, that’s the hard part.

I set up a campaign with Google Adwords for MuscleMeditate.com, got 30 clicks, and spent $5.89 before I realized I wasn’t going about it right. The keywords I was targeting weren’t right so clicks I got weren’t targeted correctly.

So, I looked around and found the best Adwords book on the market – The Definitive Guide To Google Adwords by Perry Marshall. From what I’ve read it really is the definitive guide.

I’ve been pouring over the book in the last few days and I’ll soon be setting up another campaign using all the strategies I’ve learned. As of now, I’m considering this required reading for anyone who’s trying to start their muse.

Marshall goes in depth on:

• How to bid correctly on keywords
• How to split test your ads
• What keywords to target for your ads
• How to test your sales page and opt-in page
• How to test product titles
• How to make your clicks worth more
• and on and on…

Every question I’ve had about Google Adwords has been answered here. The real ’secret’ to Google Adwords is testing and more testing.

I’ll run you through a Google Adwords campaign very soon and show you what I’ve learned with Marshall’s book.

For now, your homework is to go sign up for this 5 day free E-course on Google Adwords to familiarize yourself with Adwords a little bit.

What Is An Ezine Article?

EzineArticles.com is a website where you can submit articles you’ve written. Your article can be related to pretty much any topic you want. If you can write in complete sentences, and use the basic Google search function, then you’re overly qualified to write an Ezine Article.

The articles are usually short 250-350 word snippets on a given subject. The blog entries on this site are articles. And news story you read on CNN.com or elsewhere are articles.

An article is written the same way you’d write a paper in high school or college. But the good part is you don’t have to do nearly as much research (5-10 minutes at most) and you usually don’t have to form any sort of opinion (no freaking thesis statments!)

How To Write Articles

Go to Ezinearticles.com and peruse the articles there. There are hundreds of thousands of articles in their database that you can look at for examples. And, you can even use a lot of the articles for your own research (i.e. rewrite them to be better).

This is the absolute best article I’ve read on writing articles:

Steven Wagenheim’s Post On The Warrior Forum – A Deep Look Into Article Writing

Keywords

Most of the time, you’ll want to write the article around a ‘keyword’. A ‘keyword’ is simply a search term that a lot of people plug into Google to try to find information or a product.

For example: if you type, “how to make money while traveling” into Google’s search box, that phrase is the keyword.

(Author Note: I’m going to be talking about the importance of keywords a lot more very soon)

You want to put the keyword in the title of the article, in the first paragraph, somewhere within the body, and once in the final paragraph. EASY.

Titles

Titles are the most important part of an article – seriously. If you can’t spark attention in the title and get people to click on it, there’s not point in writing the rest.

Go to Copyblogger.com for “10 Sure-Fire Headline Formulas.” Make sure you add the keyword into the title by manipulating these 10 formulas.

Resource Box

The resource box of your article is arguably just as important as the headline because it contains a link to your website. You can link to your website twice in the resource box, so make sure you take advantage of that.

Convince the reader why they should click on the link. Have a strong call to action.

My Articles?

Once my articles have been published to Ezine I’ll send you a link so you can check them out. I wrote 7 articles in about an hour and submitted them to EzineArticles.com. I can’t stress enough how easy this really is and I should get some good traffic from the articles.