Muse Test #2 – I’m Going To Create A Product

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For my second muse test, I decided to try something I’ve thought about for awhile. It’s an information product in the James Bond niche.

What I Did

1. As a consumer, I’m weary of sales pages similar to the one I made for Muscle Meditate. So, I outsourced a site design that I feel is better looking for sales pages targeted at non-internet marketers.
   I told the designer to use David Walsh’s sales page for his muse as inspiration for the site design -  you can find the page on Muselife.com. David is both an excellent website designer and a damn good marketer. He’s already created a successful muse and is now working towards helping others do the same. Check it here – Muselife.com.
2. I made two sales pages to split test – 1 with story-like copy, and 1 that pretty much just listed the benefits of the product. They both converted equally as well.
3. I drove 115 visitors with Google Adsense using Perry Marshall’s product as my guide once again.
4. I made 5 ‘hypothetical’ sales at price point of $19.97

What I’m Going To Do Now

I’m going to go ahead and make the product. I’ll hopefully have a rough draft done by the end of this week. It’s an eBook and I’m going to need to do a lot of research to make it incredible. Then I’ll be traveling around Colombia for 2 weeks, so I’m not sure I’ll have time to do much else besides make revisions.

Once I’m done with creating the product and getting it up on the market, I’ll let you in on EVERYTHING. I want to focus on actually making the product right now and not on making Talk Muse videos about it. But don’t worry, you wont be left in the dark for long.

I’ll also write a post on how I found my webdesigner plus tell you a story of how an elance provider tried to scam me.

And, I’ll answer questions if you’ve got ‘em.

- Derek

Analyzing The Muse – The State Of Muscle Meditate

I made a short video talking about the state of the MuscleMeditate.com.  

We really should wait until we’ve had 200+ visitors to make any kind of conclusions but I’m just going with a gut feeling here. The product isn’t as defined as I want it to be. And like I said, this would be better as a back-end product to sell. But who knows, maybe something will happen with this in the future.

This is the beauty of testing the muse – if something isn’t working we can move on quickly and inexpensively. I’ve got a few other projects in the works that I’m really excited about testing. We’ll just keep doing this until something sticks.

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Comments, questions, anything? Post ‘em up. Let’s get some discussion going.

Testing The Muse – Tracking Visitor Stats

Now that we’ve got the Muscle Meditate sales copy up written and the page designed, we need a way to track our visitors. Google makes this extremely easy with Google Analytics. 

When you sign up your website for Google analytics, you get a script to paste at the end of your html website code. Once installed, analytics gives you all kinds of useful information: how many visitors, page views, if the visitor clicked away immediately, what country the visitor is from, how they got to your site, and the list goes on.

It’s completely FREE. Once I’ve driven sufficient traffic to MuscleMeditate.com, I’ll be analyzing my results with Google Analytics.

Split Testing

Do not overlook split testing! It’s not enough to just track our visitors. We also need to know if certain things about our website are sparking visitors interest or pushing them away.

To split test different page designs, sales copy, and prices, I’m using another free service by Google called Website Optimizer. Website Optimizer allows me to see which pages are converting best = the most visitors clicking the buy button. 

Right now I’m cycling visitors between two different headlines to see which one is most effective. Soon, I’ll be adjusting the price to see if any changes occur. This essentially could be an endless cycle until I find the perfect combination of words, price, and design for my muse.

Resources

Track

Google Analytics

Split-Test

Google Website Optimizer