Case Study: Google Adwords Campaign

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Here’s how I set up my Google Adwords campaign for Double Your Dating.

1. Typed in ‘double your dating’ into Google’s free keyword tool
   
2. Selected keywords that matched what I think customers might be looking for: such as ‘double your dating ebook’ and ‘buy double your dating’
3. After going through the ‘broad’ keywords I changed the match type to ‘phrase.
   
4. I added the best ‘phrase’ keywords to my list.
5. Then did the same for ‘exact’
6. Then I added the ‘negatives’ I wanted – the keywords that I don’t want my add to show for. For example, if someone types ‘double your dating free’ my ad wont show.
7. After getting the ‘double your dating’ keywords I went through and got the author’s name, David Deangelo, keywords because people were searching his name as well. I repeated steps 2-6.
8. I exported the keywords to a spreadsheet, then divided the keywords into 3 groups. Group 1 contained the keywords ‘double your dating.’ Group 2 contained keywords with ‘david deangelo’ in them and Group 3 contained keywords with ‘review’ in them.
   
9. I went to Google Adwords and set up a campaign for Double Your Dating.
10. I wrote 2 ads for each group and set their respective Cost Per Click (CPC) limit. Here are the ads:
    
11. I’m using The Definitive Guide To Google Adwords as my guide.
12. I’ll keep you updated on the results.