Testing The Muse – Google Website Optimizer

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I’m driven some traffic using both Ezine Articles and Adwords. Now, it’s time to test, test, test our sales page. Luckily, Google Website Optimizer makes that easy for us. Watch the video below.

I forgot to mention in the video that Google will give you scripts to paste into the HTML of your website.

Using Google Analytics and Google Website Optimizer together is a powerful combination. Don’t overlook testing and more testing.

Resources:

Google Website Optimizer

Testing The Muse – Gathering Emails With Aweber

In today’s video I talk about setting up email marketing software with Aweber. After someone clicks the buy button on MuscleMeditate.com, we need to send them to a thank you page and catch their email.

We’re doing for this for two reasons:

• If someone puts in their email address we’ll count it as a definite sale.
• If we do go forward with the project we have a way to contact them in the future.  (I’m also offering early subscribers a half-off discount so they can’t get too mad)

I’m still trying to gather data on the website traffic so I’d rather not have you guys click on the buy button at MuscleMeditate.com right now. I set up some example pages that you can look at here:

• The thank you page where they must put in their email address – http://talkmuse.com/mmsqueeze
• The ‘order’ page where it tells them it’s not available right now – http://talkmuse.com/mmsqueeze/order.html

If you so desire, put in your real email address on the thank you page and you’ll be added to the Talk Muse list. I’ll be sending out helpful tips and any other information I feel is worthy in the future.

Resources:

Aweber

Testing The Muse – Driving Traffic With Google Adwords

The Definitive Guide To Google Adwords

Google Adwords is going to the primary way that I drive traffic to my test sites. It’s fast and ‘easy’ if you know what you’re doing. But of course, that’s the hard part.

I set up a campaign with Google Adwords for MuscleMeditate.com, got 30 clicks, and spent $5.89 before I realized I wasn’t going about it right. The keywords I was targeting weren’t right so clicks I got weren’t targeted correctly.

So, I looked around and found the best Adwords book on the market – The Definitive Guide To Google Adwords by Perry Marshall. From what I’ve read it really is the definitive guide.

I’ve been pouring over the book in the last few days and I’ll soon be setting up another campaign using all the strategies I’ve learned. As of now, I’m considering this required reading for anyone who’s trying to start their muse.

Marshall goes in depth on:

• How to bid correctly on keywords
• How to split test your ads
• What keywords to target for your ads
• How to test your sales page and opt-in page
• How to test product titles
• How to make your clicks worth more
• and on and on…

Every question I’ve had about Google Adwords has been answered here. The real ’secret’ to Google Adwords is testing and more testing.

I’ll run you through a Google Adwords campaign very soon and show you what I’ve learned with Marshall’s book.

For now, your homework is to go sign up for this 5 day free E-course on Google Adwords to familiarize yourself with Adwords a little bit.

Testing The Muse – Driving Traffic With Ezine Articles

I need to test whether or not my website is going to convert. There are several ways I can do this. For now, I’m going to use two different methods: Ezine Articles and Google Adwords. Today, let’s talk about driving traffic with Ezine Articles.

What Is An Ezine Article?

EzineArticles.com is a website where you can submit articles you’ve written. Your article can be related to pretty much any topic you want. If you can write in complete sentences, and use the basic Google search function, then you’re overly qualified to write an Ezine Article.

The articles are usually short 250-350 word snippets on a given subject. The blog entries on this site are articles. And news story you read on CNN.com or elsewhere are articles.

An article is written the same way you’d write a paper in high school or college. But the good part is you don’t have to do nearly as much research (5-10 minutes at most) and you usually don’t have to form any sort of opinion (no freaking thesis statments!)

How To Write Articles

Go to Ezinearticles.com and peruse the articles there. There are hundreds of thousands of articles in their database that you can look at for examples. And, you can even use a lot of the articles for your own research (i.e. rewrite them to be better).

This is the absolute best article I’ve read on writing articles:

Steven Wagenheim’s Post On The Warrior Forum – A Deep Look Into Article Writing

Keywords

Most of the time, you’ll want to write the article around a ‘keyword’. A ‘keyword’ is simply a search term that a lot of people plug into Google to try to find information or a product.

For example: if you type, “how to make money while traveling” into Google’s search box, that phrase is the keyword.

(Author Note: I’m going to be talking about the importance of keywords a lot more very soon)

You want to put the keyword in the title of the article, in the first paragraph, somewhere within the body, and once in the final paragraph. EASY.

Titles

Titles are the most important part of an article – seriously. If you can’t spark attention in the title and get people to click on it, there’s not point in writing the rest.

Go to Copyblogger.com for “10 Sure-Fire Headline Formulas.” Make sure you add the keyword into the title by manipulating these 10 formulas.

Resource Box

The resource box of your article is arguably just as important as the headline because it contains a link to your website. You can link to your website twice in the resource box, so make sure you take advantage of that.

Convince the reader why they should click on the link. Have a strong call to action.

My Articles?

Once my articles have been published to Ezine I’ll send you a link so you can check them out. I wrote 7 articles in about an hour and submitted them to EzineArticles.com. I can’t stress enough how easy this really is and I should get some good traffic from the articles.

Testing The Muse – Writing Sales Copy

It's Not Easy (by: tosaytheleast)

Writing the sales copy is probably the most difficult part of testing your muse. It’s especially difficult if you’re testing the creation of a product that doesn’t exist in the market – i.e. a product about visualization for bodybuilders.

The easiest method for writing up a sales page is to check out your competitors, copy their format, but make it better. Offer:

• A lower price
• A better warranty
• Better bonuses

Then test, test, test, to see what’s working and what’s not.

The best advice I’ve heard is to constantly focus on the benefit of the customer. Put yourself in the shoes of your customer and always ask yourself, “How will this benefit me?”

Free resources for learning how to write good sales copy:

Make Your Words Sell – A terrific free eBook that I reference time and time again.

Copyblogger – It’s a site designed for bloggers who want to write better copy but it still applies in many ways.

Clickbank.com – Cruise around the ‘marketplace’ in Clickbank for an hour and you’ll see dozens of perfect sales page examples. Many of these pages sell like crazy as hard as it is to believe from the looks of them.

A Book You Should Buy

Influence: The Psychology of Persuasion – Even if you don’t care to write your own sales copy, this is a book that you should buy. Robert Cialdini talks about all the tactics marketers use to influence you into a purchase. It’s a great way to safeguard yourself from mindless consumption and it’s also great for insight into the human mind.

Testing The Muse – Tracking Visitor Stats

Now that we’ve got the Muscle Meditate sales copy up written and the page designed, we need a way to track our visitors. Google makes this extremely easy with Google Analytics. 

When you sign up your website for Google analytics, you get a script to paste at the end of your html website code. Once installed, analytics gives you all kinds of useful information: how many visitors, page views, if the visitor clicked away immediately, what country the visitor is from, how they got to your site, and the list goes on.

It’s completely FREE. Once I’ve driven sufficient traffic to MuscleMeditate.com, I’ll be analyzing my results with Google Analytics.

Split Testing

Do not overlook split testing! It’s not enough to just track our visitors. We also need to know if certain things about our website are sparking visitors interest or pushing them away.

To split test different page designs, sales copy, and prices, I’m using another free service by Google called Website Optimizer. Website Optimizer allows me to see which pages are converting best = the most visitors clicking the buy button. 

Right now I’m cycling visitors between two different headlines to see which one is most effective. Soon, I’ll be adjusting the price to see if any changes occur. This essentially could be an endless cycle until I find the perfect combination of words, price, and design for my muse.

Resources

Track

Google Analytics

Split-Test

Google Website Optimizer

Testing The Muse – Sales Letter Design

I made a quick video on the program I used to create my first sales letter design.

You can see the sales letter here: MuscleMeditate.com

Resources for creating your sales letter

Free

• KompoZer – Basic and simple. Can be a hassle sometimes, but the price is right and it gets the job done.

Paid Resources

• Site Sell – I’ve heard great things and I may end up using them in the future.
• Dreamweaver - Like KompoZer but 10 times better I’ve heard. Pretty expensive though. Made by Adobe.
• Elance.com – Hire an outsourcer to do it. This is what I’ll be doing to design the final site (if the muse test goes well).

Creating Logos & Graphics

Free

• Gimp – Gimp is awesome. I use it exclusively. It’s very similar to Photoshop.

Paid

• Adobe Photoshop – The standard in graphic design.

Open Source / Free Pictures

• Flickr Creative Commons – A lot of high quality pictures that you can use for free.

Using Gimp and KompoZer you can test your muse’s sales letter for free. But I’ll warn you, these programs aren’t perfect.

First Muse Test Sales Page Is Ready

The first sales page is up on MuscleMeditate.com – check it out here.

I’ll be making several videos tonight and tomorrow to explain everything I did.

Also, be aware that this is nowhere near what the final website will look like. I designed this sales page to test the market.

The marketing tactics here are a little over the top for my tastes. If there’s some interest in the product, I’ll be redesigning the page to look more ‘business-like’.

Click Here

Questions, comments, and suggestions are more than welcome.

Testing The Muse – Imaginary Product Development

Frank Zane Would Like My Product

I spent most of my work time today developing and shaping what my product will actually be if it actually exists, and writing a sales letter for it. I need to focus my marketing more and work on the sales letter, but I’ll share with you the basic outline of what I envision the product being.

It’s a four part mp3 product for bodybuilders and physique enthusiasts looking for an edge on the competition.

Here’s what the buyer will get:

Part One: Forget And Focus (to be used pre-workout)

This short, but powerful mp3 helps you forget the events of the day and focus specifically on the task at hand – the workout. Let the outside world dissolve around you and as you turn your attention towards the next 30-60 minutes.

(Author note: Arnold is famous for saying you can’t just come straight from work to the gym and expect results)

Part Two: Mind/Muscle Connections (to be used pre-workout)

We’ve recorded mp3’s for each specific muscle group, allowing you to design your own program to match your workout regiment. These audio files will help you ‘feel’ your muscles insuring that you hypertrophy only the ones that count.

Part Three: Pre-Workout Visualizations

Pre-workout visualizations are designed to help you mentally prepare for a tough workout to come. Our voice coach will help begin visualizing yourself actually lifting the weights and completing your workout. Remember, what you can see you can achieve!

Part Four: Guided Visualization and Positive Affirmations (to be used anytime)

Everyone from Brian Tracy to Napoleon Hill know the power of positive affirmations. If you say something to yourself over and over again, eventually you’ll believe it.

These mp3’s not only establish and reinforce beliefs, they also help paint a mental pictures of a new, more muscular you, which will serve as motivation and encouragement.

And the extra bonuses to sweeten the deal.

30 minute nap blaster mp3

Bodybuilders have long used naps as a way to get in some extra rest and recovery time.

Deep Sleep Fast mp3

The key to getting a deep, refreshing night’s sleep is spending plenty of time in the REM phase. This 30 minute mp3 is designed to lure you into a trance like sleep as quickly as possible.

As far as marketing the product, I’m thinking about setting the product up as the forgotten muscle building ingredient. Old-timers like Arnold, Frank Zane, and Vince Gironda were propronents of visualizations. Nobody talks about it these days. I want the product to be the third pillar of bodybuilding success: 1) diet 2) training 3) visualizations and my product.

Testing The Muse

test tubes by proggie (click image to see his flickr)

I want to test whether or not my product will actually sell. If there’s no market for the product, then there’s no use in developing it. I’ve come up with a simple plan partially based on chapter 10 of The 4 Hour Work Week.

To test my muse, I am going to do the following:

1. Fully to develop my product but on paper. I want to intimately know my product so I can effectively sell it.
2. Create a 1-3 page website with a sales letter. I’ll be split testing the sales letter to maximize results.
3. Drive targeted traffic to my site. I’ll do this in 3 ways: a) submit articles to article databases (Ezine) b) use some Pay Per Click advertising with Google c) forum marketing – post on bodybuilding related forums.
4. Monitor my results. I’ll track how many people click through to the buy page (I wont be collecting their info)
5. If 2/100 choose to buy the product, then I’ll consider it a GO.
6. Start developing the product. Redesign the website. Move forward.

Notes:

• I’ll run you through and describe each process as I come to them. For now this is the basic outline.
• You’ll see exactly what the bodybuilding and meditation product will be when I get the sales page up.